The effect of the marketing channel of the service on marine insurance losses: a case study in the Iraqi insurance company

Abstract

All businesses seek to improve their levels of profits through various means, most notably their marketing channels, which ensure the delivery of their products to their customers in a safe manner in a timely manner. It considers losses to a minimum and that insurance companies place great interest in marine insurance losses because they often constitute huge amounts compared to other losses, hence the problem of research, which is centred on the type and size of the impact owned by the channel The Iraqi insurance company was chosen to be applied according to the intentional sample method because this company is closely related to the subject matter. The research has reached a set of conclusions, most notably that the choice of insurance companies for their marketing channels has a slight impact on marine insurance losses if those losses depend mainly on the nature of real circumstances and governance that may have just E the goods during sea transport, and puts the research group's recommendations, notably the need to develop clear indicators for the selection of agents for insurance companies and senior management are responsible for taking into account the cognitive levels of the agents of topics related to marine insurance.