Abstract
This paper explores the critical intersection of business strategy and ethics, arguing that moral considerations are not merely peripheral but foundational to sustainable organizational success. In the contemporary globalized market, the integration of ethical principles into strategic planning serves as a vital mechanism for building institutional legitimacy, enhancing brand reputation, and fostering long-term stakeholder trust. The study examines how ethical leadership and corporate social responsibility (CSR) act as catalysts for competitive advantage, moving beyond a purely profit-centric model toward a value-driven approach. By analyzing the decision-making frameworks within various corporate structures, the research highlights that ethical strategy mitigates risks associated with legal non-compliance and reputational damage while simultaneously boosting employee morale and consumer loyalty. Furthermore, the article addresses the challenges of maintaining ethical consistency across diverse cultural and regulatory environments, emphasizing that a robust ethical culture provides a stable compass for navigating complex market fluctuations. Ultimately, the paper concludes that the synthesis of ethics and business strategy is an economic necessity in the modern era, suggesting that firms which prioritize integrity and social accountability are better positioned to achieve enduring growth and resilience in an increasingly scrutinized global business landscape.
DOI
10.33095/jeas.v13i47.1183
Subject Area
Managerial
First Page
113
Last Page
146
Recommended Citation
Al-Anzi, S. A. (2007). Business Strategy Ethics. Journal of Economics and Administrative Sciences, 13(47), 113-146. https://doi.org/10.33095/jeas.v13i47.1183
