Abstract
Financial and banking institutions primarily interact with a vast clientele, necessitating the collection of massive volumes of data that, alongside daily operational inputs, result in extensive datasets requiring significant efforts to manage and utilize effectively. Relying on manual processing without modern technologies hinders organizational growth and prevents the attainment of superior performance levels; furthermore, the mere integration of computers is insufficient without the deployment of advanced techniques and software designed to support management and optimize time and effort. Consequently, Data Mining emerges as a pivotal solution, offering a sophisticated technology aimed at discovering hidden patterns and previously unknown information within databases to support decision-making. By enhancing the understanding of accumulated data and extracting valuable insights, Data Mining enables informed strategic decisions that safeguard the organization against potential losses and significantly elevate its overall performance.
DOI
10.33095/jeas.v13i48.1237
Subject Area
Managerial
First Page
40
Last Page
62
Recommended Citation
Al-Douri, Z. M., & Ahmed, D. A. (2007). The Role of Data Mining in Increasing Organizational Performance: An Analytical Study in the Industrial Bank. Journal of Economics and Administrative Sciences, 13(48), 40-62. https://doi.org/10.33095/jeas.v13i48.1237
