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Abstract

The present research examines the correlation and impact relationship between organizational knowledge management—comprising knowledge leadership, knowledge organization, knowledge processes, knowledge culture, knowledge application, and knowledge sharing—and the variable of customer capital within a selection of private banks in Najaf Province. The research problem centers on evaluating the role of knowledge management within these banks and its influence on their respective customers. A structured questionnaire served as the primary data collection instrument, with 71 copies distributed among the surveyed banks. The core hypotheses posit the existence of significant correlations and impacts between organizational knowledge management and customer capital. To verify these hypotheses, several statistical methods were employed, including Pearson’s simple correlation coefficient, simple regression analysis, and multiple regression analysis. The findings largely aligned with the research hypotheses, leading to a set of recommendations intended to provide practical insights for stakeholders and practitioners in the field.

DOI

10.33095/jeas.v16i57.1471

Subject Area

Managerial

First Page

42

Last Page

61

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