Abstract
This study focuses on measuring service quality, specifically investigating the dimensions utilized to evaluate and achieve optimal service quality levels within the context of private higher education. To conduct this assessment, a sample of students from a private university was selected to complete the study’s questionnaire, resulting in 360 valid responses that were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings reveal a significant correlation between satisfaction levels regarding the five primary quality dimensions—reliability, tangibles, responsiveness, assurance, and empathy—including their ten sub-dimensions, and the overall satisfaction with service quality. Furthermore, the results indicate that reliability, assurance, and empathy are the most influential dimensions in shaping overall satisfaction with private higher education services, whereas tangibles and responsiveness were found to be the least influential factors.
DOI
10.33095/jeas.v16i58.1477
Subject Area
Managerial
First Page
28
Last Page
57
Recommended Citation
Al-Tai, R. A. (2010). Dimensions of Higher Education Service Quality in Private Universities: An Empirical Study. Journal of Economics and Administrative Sciences, 16(58), 28-57. https://doi.org/10.33095/jeas.v16i58.1477
