Abstract
Purpose of this study is to empirically investigate therelationship between market orientation, employeecommitment and performance of Jordanian RoyalAirways. Ameasurement scales with acceptable reliability and validityisdeveloped to capture the dimensions ofstudy variables .Statistical package SPSS was used for data analysis.Analysis of data confirm high level of customerorientation, a moderate level of competitor orientation andemployeecommitment,andlow level ofinterfunctional coordination. The study also indecate no corporate performance excellence relativeto competitors .Results of regression analysis show that market orientation, is significant in explaining the variation in employee commitment and performance,namly: market share and profitability.In turn, analysis of data shows thatemployee commitment is positively and significantly associated with market share, and profitability.The findings contribute to understanding the relationships between different dimensions of market orientation, employee commitment and performanceprovidecritical implications for corporate managers.
DOI
10.33095/jeas.v17i63.992
Subject Area
Managerial
First Page
100
Last Page
120
Recommended Citation
Alrubaiee, L., & Alrubaiee, M. (2011). The Impact of Market Orientation and the Commitment of Employees to Performance. Journal of Economics and Administrative Sciences, 17(63), 100-120. https://doi.org/10.33095/jeas.v17i63.992
