Abstract
This study deals with segmenting the industrial market as an independent variable and targeting the industrial market as a dependent variable. Since the industrial sector represents one of the most important fundamental pillars to build the economies of countries and their development , the Iraqi industrial sector was chosen as a population for the study . Based on measuring the study variables , identifying them and testing the correlation and effect on each other , the study reached a group of findings: 1- Increasing the level of availability of study variables inside the companies “The study sample”. 2- There is a correlation between the independent variables “ segmenting the industrial market and targeting the industrial market “ . 3-There is an effect of segmenting the industrial market on targeting the industrial market . 4-There is on difference in the opinions and attitudes of “the study sample” among the companies concerning with segmenting the industrial market and its sub-dimensions , but there is difference in the opinions and attitudes of “the study sample” concerning with targeting the industrial market and its sub-dimensions. Based on these findings , recommendations were given , in addition to suggestion to conduct studies in future that strengthen the aspects of these subjects.
DOI
10.33095/jeas.v18i65.1158
Subject Area
Managerial
First Page
96
Last Page
122
Rights
http://creativecommons.org/licenses/by-nc-nd/4.0
Recommended Citation
Ali, N. A., & Hameed, l. M. (2012). The Segmentation of Industrial Market and Its Effect in Targeting Market: An Descriptive Analytical Study for a Sample of Industrial Companies in Iraq. Journal of Economics and Administrative Sciences, 18(65), 96-122. https://doi.org/10.33095/jeas.v18i65.1158
