Strategic Awareness and its Impact on Organizational Readiness for Change: An Analytical Research into the Automotive and Equipment Manufacturing State Company
DOI:
https://doi.org/10.33095/0gbgnk07Keywords:
Strategic Awareness, Organizational Readiness for ChangeAbstract
The search aims to detect the impact of strategic awareness with its dimensions (awareness of customer service, sales/promotion, product/service, competitive environment, as well as administrative/coordination awareness) as an independent variable on organizational readiness for change with its dimensions (appropriateness, management support, change efficacy, and personal benefits) as a dependent variable. The following questions summarize the main problem of the study: "What is the effect extent of strategic awareness on organizational readiness? and What is the application level of the concept of strategic awareness in the industrial sectors of Iraq?", to reach an actual model that fits the Iraqi environment for employing strategic awareness as an effort for achieving organizational readiness for change. For testing the hypotheses, the descriptive analytical method was used to complete the research depending on the questionnaire as a main tool for collecting data, which was distributed to the research community (The Automotive and Equipment Manufacturing State Company). Senior management in the researched company included a sample of 150 respondents. Several statistical methods, including mean, standard deviation, simple regression, and Spearman correlation coefficient were used. The results showed a significant effect of strategic awareness on organizational readiness for change, and that the dimensions of strategic awareness have an efficacious and essential effect on organizational readiness. The researched company's efforts to apply high levels of strategic awareness will reflect positively in achieving organizational readiness.
Paper type: Research paper.
Downloads
References
References:
Ajeel, S. h. (2022), "The interactive role of proactive socialization on the relationship between positivity in the workplace and employees readiness for organizational change", a doctoral thesis in the philosophy of business administration, University of Karbala, Karbala.
Al-Abadi, H. F. and Al-Ameedi, D. A. M. (2018), "Strategic capital and its role in achieving organizational readiness - an analytical study of the opinions of a sample of the college councils of the University of Kufa", The Eleventh International Scientific Conference - Leadership and Sustainability in the Business Sector, Philadelphia University, pp.441-466
Al-Abadi, H. F. and Zubar, H. H. (2020), "Strategic ignorance as a tool in developing organizational readiness - an analytical study of the opinions of decision makers in the Ministry of Higher Education and Scientific Research", Vol. 57,No.1, pp. 330-365
Al-Badayneh, G. (2021), "The Impact of Strategic Awareness on Enhancing Organizational Immunity System: An Applied Study on Jordanian Food Manufacturing Companies", International Review of Management and Marketing, Vol.11, No.2, pp.47-58.
Al-Fatlawi, M. H. , Al Qattan, M. A. K. and Abdullah, H. A.(2020),"The effect of strategic awareness on strategic sovereignty through the mediating role of strategic learning - a test study of the opinions of a sample of teachers of private universities in Basra Governorate / Iraq", Journal of Administration and Economics, No.126, pp. 26- 42
Al-Kubaisi ,S. A. A. and Ahmed, M. S. (2017),"The relationship of cognitive practice groups in determining strategic change options - a field research on a sample of contracting companies in the Iraqi Ministry of Construction and Housing", Journal of Economic and Administrative Sciences, Vol. 24, No.104, pp.27-44
Al-Mayali, I. A. A. (2021), "The role of strategic behaviour in enhancing organizational readiness through strategic awareness”: An analytical study of the opinions of a sample of senior leaders in private colleges and universities in the Middle Euphrates Governorate in Iraq", Master’s thesis, College of Administrative Technology - Kufa Al-Furat Al-Awsat University.
Al-Mohammadi, A. S. O. and Al-Dulaimi, A. A. O. (2022), "The Impact Of Strategic Awareness In The Competitiveness Of Business Organizations Field Research In Asia cell For Cellular Communications", Journal of Positive School Psychology, Vol.6, No.8, pp.8169-8180.
Al-Shaher, A. A.F. (2018), "The role of electronic readiness and the “UTAUT” model in the beneficiary’s adoption of social commerce technology S-Commerce: An exploratory study of the opinions of students at the University of Mosul", Journal of Economic and Administrative Sciences, Vol. 24, No.106, pp. 164-202
Al-Shaya, A. S. and Al-Masry, A. W. (2011), "The concept of self-awareness from childhood to youth from the perspective of philosophy and developmental psychology: a descriptive-analytical study", Journal of Research and Studies, No.12, pp.267-290
Armenakis, A. A., Harris, S. G., and Mossholder, K. W. (1993),"Creating readiness for organizational change" ,Human Relations, No.46,No.6, pp. 681-703
Armenakis, A. and Harris, S. G. (2009), "Reflections: our Journey in Organizational Change Research and Practice", Journal of Change Management Vol.9, No.2, pp.127–142
Berry,J.(1996),"Technical entrepreneurship, strategic awareness and corporate transformation in small high-tech firms", Technovation , Vol.16, No.9, pp.487-498
Christensen, T., Laegreid, O. M. and Laegreid, P. (2019),"Administrative coordination capacity; does the wickedness of policy areas matter?" Policy and Society, Vol. 38, No. 2, pp. 237-254
Cinite, I., Duxbury, L. E., and Higgins, C. (2009), "Measurement of perceived organizational readiness for change in the public sector", British Journal of Management, Vol.20, No.2, pp.265-277
Davis, P. S.; Allen, J. A. and Dibrell, C. (2012), "Fostering strategic awareness at an organization's boundary", Leadership & Organization Development Journal, Vol. 33, No.4, pp.322-341
Eid, A. A. (2019), "Strategic awareness and its impact on the institutional excellence of Egyptian universities through organizational commitment as a mediating variable", Journal of Contemporary Business Studies, Vol.5, No.6 , pp.552-597
Faiq, T. A. and Abd, V. M. (2018), "The role of strategic intelligence in enhancing organizational performance: An exploratory study of the opinions of the administrative leaders of the University of Fallujah", Journal of Economic and Administrative Sciences, Vol. 22, No.107, pp.107-127
Hambrick, D. C. (1981), "Strategic awareness within top management teams" ,Strategic Management Journal, Vol.2,No.3, pp.263-279.
Holt, D. T., Armenakis, A. A., Feild, H. S., and Harris, S. G. (2007), "Readiness for Organizational Change: The Systematic Development of a Scale", The Journal of Applied Behavioral Science, Vol.43, No.2, pp. 232-255
Hussein, M.H.A. and Laibi, L.R.(2019)," Strategic relationship training to promote self-growth of the individual", Journal of Economics and Administrative Sciences, Vol. 25, No.113,pp. 104- 123
Jitpaiboon, T. and Kalaian, S. A. (2005),"Analysing The Effect Of Top Management Support On Information System (IS) Performance Across Organizations And Industries Using Hierarchical" ,Journal of International Technology and Information Management, Vol.14,No.1,pp.131-144
Lukkarinen, J. (2018), "Impacts of Strategic Practices and Awareness in Largest Finnih Organizations", LUT School of Business and Management Bachelor’s Thesis in Business Administration Financial Management.
Odunlami, I. B. and Emmanuel A .T.(2014), "Effect of Promotion on Product Awareness"(A Case Study of A Reputable Organization in the Brewery Sub-Sector of the Manufacturing Industry), International Journal of Education and Research ,Vol. 2, No. 9 ,pp.451-472
Saleh, M. J. W. (2020), "Strategic awareness and its impact on achieving sustainable competitive advantage: exploratory research of the opinions of a sample of employees in the Directorate of General Passports and Residence", higher diploma research, College of Administration and Economics, University of Karbala, Karbala.
Shahidi, S., Neda A. and Saeedeh, R. H. (2015), "Assessing the organizational readiness for implementing knowledge management in organizations", International Journal of Information Technology Convergence and Services, Vol.5, No.6, pp.11-23
Shahrasbi, N. and Paré, G. (2014)," Rethinking the Concept of Organizational Readiness: What Can IS Researchers Learn from the Change Management Field?" ,Twentieth Americas Conference on Information Systems, Savannah, Adoption and Diffusion of Information Technology.
Tan, K., Siddik, A.B. , Sobhani, F.A. , Hamayun, M. and Masukujjaman, M.(2022), "Do Environmental Strategy and Awareness Improve Firms’ Environmental and Financial Performance? The Role of Competitive Advantage", Sustainability, Vol.14, No.106, pp.1-24
Thorisson, T. T.(2020),"Effects of Communication and Organizational Commitment on Organizational Readiness for Change A Case of E-Commerce Application" , dissertation for a master’s in business at Reykjavik University.
Tufa, F. B. and Melese, M.W.(2021), "The Effect of Sales Promotion on Brand Awareness and Brand Loyalty: Assessment of Walia Beer Brand Management Practices", International Journal of Marketing and Business Communication, Vol.10, No.1, pp.35-47
Velmans, M. (2015), "The evolution of consciousness", In Biologising the Social Sciences ,pp. 23-44, Routledge.
Wagner, C. J. (2009), "Foresight, Innovation, and Strategy -Towards a Wisper Future", translated by Sabah Siddiq Al-Damlouji, Arab Organization for Translation, Beirut – Lebanon.
Wulandari, R. D. , Supriyanto, S . , Qomaruddin, M. B. , Damayanti, N. A. and Laksono, A. D. (2020), "Role of leaders in building organizational readiness to change : case study at public health centers in Indonesia", Problems and Perspectives in Management, Vol.18, No.3, pp.1-10
Yıldız, İ. (2019), "The role of strategic Awareness in the relationship between internal entrepreneurship and innovation management", PhD thesis ,Inonu University, Institute of Social Sciences.
Yunus, I. R. (2020), "The role of participatory governance and strategic awareness in reducing barriers to achieving strategic goals: a field study in the Ministry of Higher Education and Scientific Research", doctoral thesis in public administration sciences, College of Administration and Economics, University of Baghdad.
Published
Issue
Section
License
Copyright (c) 2024 Journal of Economics and Administrative Sciences
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles submitted to the journal should not have been published before in their current or substantially similar form or be under consideration for publication with another journal. Please see JEAS originality guidelines for details. Use this in conjunction with the points below about references, before submission i.e. always attribute clearly using either indented text or quote marks as well as making use of the preferred Harvard style of formatting. Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty. For ease of dissemination and to ensure proper policing of use, papers and contributions become the legal copyright of the publisher unless otherwise agreed.
The editor may make use of Turnitin software for checking the originality of submissions received.
How to Cite
