application of business managment in the field of football with studuy of the case of spanish club (Real Madrid) و (Barcelona

Abstract

Football has progressed from being a ritual and a celebration to become an amateur sport, a professional sport, and now, increasingly, a commercial sport. In the analysis of football business model, the systemic approach should be adopted. If sport is regarded as one of the business sectors, then the application of business system methodology can be fully justified. The interest to create strong football business system calls for the search of the ways of popularizing football business model and boosting the economic potential of its participants. In the research literature tend to ignore the business processes within the sports business. Besides, the systemic approach in football business is usually limited to presenting the structural elements of the system and the superficial analysis of their importance. In this research we seek to structure football business by using the business system perspective. Case study used in here so as explain football business system, and this had been done by analyzing financial and sport’s strategies of Real Madrid and Barcelona Clubs over the period (2000-2006), and explore the different ways in which sports organizations can be succeed, and how their success can be measured. The outcome of this research is providing universal structure of football business system that enables a more thorough conceptual analysis of the football business.