A Try to combine more than approaches and competitive strategies to achieve a sustainable competitive advantage.

  • GHOUZI Mohamed Larbi
Keywords: cost leadership, differentiation, competitive advantage, dual domination. JEL Classification: M210

Abstract

The objective of this research paper is two-fold. The first is a precise reading of the theoretical underpinnings of each of the strategic approaches: "Market approach" for (M. Porter), and the alternative resource-based approach (R B V), advocates for the idea that the two approaches are complementary. Secondly, we will discuss the possibility of combining the two competitive strategies: cost leadership and differentiation. Finally, we propose a consensual approach that we call "dual domination". 

Published
2019-12-31
How to Cite
Larbi, G. (2019) “A Try to combine more than approaches and competitive strategies to achieve a sustainable competitive advantage.”, Journal of Economics and Administrative Sciences, 25(116), pp. 147-163. doi: 10.33095/jeas.v25i116.1792.
Section
Accounting Researches