The Impact of Social Marketing on Sustainable Development Goals: Aims &Challenges : An Analytical Study of a Sample of Mosul University Students

Authors

  • Anas Maaroof Department of Studies &Planning, Presidency University of Mosul, University of Mosul, Iraq
  • Zainab Alhamdani Administrative & Financial Affairs Department, Presidency University of Mosul, University of Mosul, Iraq.
  • Omar Q. Alshebly Department of Statistics and Informatics, College of Computer Science and Mathematics, University of Mosul, Mosul, Iraq
  • Abdulhamid Adam Vice President for Academic and Scientific Affairs Department of Business Management, Zaytoonah International University, Aleppo, Syria.
  • Mohammed Alblewi Department of Business Management, Fahad bin Sultan University, Tabuk, Kingdom Saudi Arabic
  • Murat DEDEOĞLU Department of Accounting & Tax, Van Yuzncu Yil Unıversity, Ozalp Vocational School, Turkey

DOI:

https://doi.org/10.33095/5dmm8j16

Keywords:

Social Marketing, Sustainable Development Goals, University of Mosul.

Abstract

This study aims to identify the impact of social marketing on the sustainable development goals at the University of Mosul. The study consists of two main variables: the independent variable, which includes social marketing, and the four dimensions: social product, social price, social promotion, and social distribution. The dependent variable represents the sustainable development goals, whose dimensions consist of: Goal 1: No Poverty, Goal 2: Zero Hunger, Goal 3: Good Health, and Goal 4: Quality Education. This research paper highlight on social marketing as a modern trend in business organizations linked to sustainable development goals, which has led many companies to adopt the philosophy of sustainable development as a development model for managing their businesses, the results of the finding notified the existence of a significant relationship between of the Social Marketing and Sustainable Development Goals in Mosul University.  To achieve the objectives of the study, the main results of the research paper, we note that the value of the regression coefficients for the dimensions of the independent variable social marketing with its dimensions (product, pricing, promotion, distribution) respectively, as the significance is less than (0.05), except the pricing dimension, which has a statistically insignificant significance, as its significance reached (0.066). From another hand, questionnaire forms were distributed to (384) individuals from the students at the University of Mosul, including 184 Paper Questionnaire and (200) Electronic form for hard-to-reach colleges (geographically distant) and all forms were retrieved as the number of forms valid for analysis was 384 by a 100% percentage, in addition to the challenges of cost, time, and effort. The sample size was 384 in various faculties, with 17 faculties. The number of students at the university was 51253 for the academic year 2023-2024. On the other hand, the data was analyzed using the statistical package SPSS Version 25. The research reached a set of recommendations, the most important of which were: Benefiting from successful international experiences in major countries and working to implement them on the ground in developing countries to motivate governments to achieve the sustainable development goals in all areas, thus ensuring the achievement of sustainable development in the long term.

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2025-08-01

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Vol. 31 No. 148 (2025): Vol. 31 No. 148 (2025)

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Managerial Researches

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How to Cite

Maaroof, A. (2025) “The Impact of Social Marketing on Sustainable Development Goals: Aims &Challenges : An Analytical Study of a Sample of Mosul University Students”, Journal of Economics and Administrative Sciences, 31(148), pp. 48–69. doi:10.33095/5dmm8j16.

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