The Effect of Banking Awareness and Deposit Strategy on Banking Finance
DOI:
https://doi.org/10.33095/es7hcn21Keywords:
Banking Awareness, finance banking, Deposit Strategy.Abstract
The aim of this study is to explore the effect of banking awareness and deposit strategies on banking financing. It presents a theoretical framework to achieve this goal, utilizing a descriptive methodology, followed by a causal approach based on the joint integration method for the period 2000–2020, which is informed historical data. The study has drawn several conclusions, including banking awareness, which stems from customers’ trust in banks, their culture, perception of banking services, and their attitudes and behavior towards banks, all of which significantly contribute to deposit strategies. Furthermore, there exists a positive mutually reinforcing relationship between deposits in Yemeni banks and the volume of banking financing within the same banks during the study period (2000-2020). This relationship is influenced by the banking awareness variable, acting as a positive and influential factor in the increase of deposit volume and banking financing in Yemeni banks (both traditional and Islamic).
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Republic of Yemen, Traditional Yemeni Banks, Annual Report, Various Editions.
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