Evaluation of the Iraqi Media Network's Proposed Strategy for the Period (2024-2028)

Authors

  • Aous Mahmood Ibrahim*
  • Yousif Aftan Abdullah

DOI:

https://doi.org/10.33095/hzb3m740

Keywords:

Evaluation, Strategic Evaluation, Vision, The Mission‎, Strategic Goals, Strategic Analysis

Abstract

The strategy of the Iraqi media network has faced a significant challenge during the recent decades due to instability resulting from the political and security conditions experienced by Iraq. This deeply impacts various aspects of life,  especially the media industry. In light of these circumstances, the idea of evaluating the proposed strategy for the Iraqi media network has emerged.

The current research aims to study a crucial phase of strategic management, strategic evaluation, to assess the proposed strategy through data analysis, ensuring its implementation with minimal deviation from the planned course. The study focuses on studying and evaluating the proposed strategy for the Iraqi media network for the years 2024-2028, examining its effectiveness and alignment with the state's directions. That involves understanding the realism of strategic visions, plans, and programs and building a suitable conceptualization.

This research focuses on environmental conditions and relies on scientific foundations and steps to formulate and evaluate the strategy. We created a study of senior figures, including general managers and experts in the Iraqi Media Network, 15 of whom purposefully selected the experts most relevant to the strategy and those responsible for evaluating it.

The research hypothesis suggests a consensus among the network's managers and experts on the proposed strategy for the next five years in all its dimensions. The research results indicate that the reality of plans, programs, and visions is very good, developed by experienced leaders capable of evaluating the proposed strategy. The findings also demonstrate obvious acceptance of the strategy by the research sample and alignment with the proposed strategic alternative.

 

Research Type: Research Paper

Downloads

Download data is not yet available.

References

Al-Raji, M. N., and al- Malkawi, N. M. 2012. The role of the strategic information system in strategic planning, 20(10), pp. 19-24.

Al-Douri, Z. M. 2005. Strategic Management: Concepts, Processes, and Case Studies, Al-Yawzi Scientific Publishing and Distribution House. Arabic Edition, Amman.

Al-Ghalabi, T. M., and Idris, M. S. 2009. Using the Weighted Goals Card with SWOT Analysis, Issue (7), pp. 22-50.

Al-Jariwi, T. H. 2012. Towards building a strategy to achieve qualification and improvement of training to raise the efficiency of the performance of employees in the Customs Authority, an unpublished master’s thesis submitted to Naif University for Security Sciences. College of Strategic Sciences.

Al-Jubouri, S. M. and Al-Kubaisi, S. A. 2018. Evaluation of the proposed strategy for the Ministry of Planning for the years 2018-2024, Journal of Economics and Administrative Sciences, 24(109), pp. 22-50.

Al-Kaabi, A. K. S., and Al-Kubaisi, S. A. 2021. Evaluation of the proposed strategy of Missan Oil Company for the years 2020-2024. Journal of Economics and Administrative Sciences, 27(125), pp. 1-17.

Al-Rikabi, K. N. (2004). Strategic Management-Globalization and Competition. Jordan: Wael Publishing and Distribution House, 7.‏

Aktürk, B. K., & Kurt, M. (2016). An empirical study of the relationship between knowledge management practices and strategy formulation capabilities. Procedia-Social and Behavioral Sciences, 235, pp. 739-745.

Al-Sayyid, A, M. Afeefa, F. 2023. SWOT-Analysis in strategic planning between theory and practice. Journal of the College of Education (Assiut), 39 (12.2),pp. 104-133‏

Borui, C. 2014. Sustainable Business Practices, A Case Study Approach. International Journal of Open Publication and Exploration, 2(1), pp. 20-26.

Ciobănică, M. L. 2014. Stages of a strategic management model, SEA–Practical Application of Science, 2(04),pp. 35-45.

Dermol, V. 2012. Relationship between mission statement and company performance, Annals of the Alexandru Ioan Cuza University-Economics, 59(1(, pp. 321-336.

Hadiya, A. H. 2022. A proposed strategy for developing graduate studies at King Khalid University to support the achievement of the Kingdom’s Vision 2030, Journal of Educational and Psychological Researches, 19(74),pp. 186-224.

Hammad, M., and Muhammad, A. 2023. The impact of investing in human capital on formulating an institutional excellence strategy, an experimental study on Egyptian banks. Trade and Finance, 43(1), 789-836.

Herrmann, P., and Nadkarni, S. 2014. Managing strategic change The duality of CEO personality, Strategic management journal, 35(9), pp. 1318-1342.‏

Jaradat, Nasser Muhammad Saud. 2013. Strategic Management, Ithraa Publishing and Distribution, first edition, Amman.

Johnson, G. and Scholes, K. 1997. Exploring corporate strategy 4th ed, Prentice Hall, Europe.

Luck, G. W., Chan, K. M., Eser, U., Gómez-Baggethun, E., Matzdorf, B., Norton, B., and Potschin, M. B. 2012. Ethical considerations in on-ground applications of the ecosystem services concept, Biosciences, 62(12),pp. 1020-1029.

Majod, H. H., and Raddam, D. T. 2023. Formulating a proposed environmental strategy according to the Thomas L. Wheelen model - a case study in the Ministry of Transportation. Journal of Al-Rafidain University College For Sciences, (1), pp. 192-214 .‏

Nwachukwu, C., Chládková, H., and Fadeyi, O. 2018. Strategy formulation process and innovation performance nexus, International Journal for Quality Research, 12(1), pp. 21-45.

Orhan, G., Erdoğan, D., and Durmaz, V. 2014. Adopting mission and vision statements by employees, The case of TAV Airports. Procedia-Social and Behavioral Sciences, 150, pp. 251-262.

Shallal, A., Mahros, S., and Amer, S. M. 2022. A strategic vision formulation for Egyptian agricultural extension‎‎ system using SWOT analysis. Scientific Journal of Agricultural Sciences, 4(2), pp. 168-183.‏

Published

2024-11-03

Issue

Section

Economics Researches

How to Cite

Mahmood Ibrahim*, A. and Aftan Abdullah, Y. (2024) “Evaluation of the Iraqi Media Network’s Proposed Strategy for the Period (2024-2028)”, Journal of Economics and Administrative Sciences, 30(143), pp. 341–354. doi:10.33095/hzb3m740.

Similar Articles

1-10 of 1020

You may also start an advanced similarity search for this article.