Big Data Approch to Enhance Organizational Ambidexterity An Exploratory Study of a Sample of Managers at ASIA Cell For Mobile Telecommunication Company in Iraq

Abstract

               The research aimed at measuring the compatibility of Big date with the organizational Ambidexterity dimensions of the Asia cell  Mobile telecommunications company in Iraq in order to determine the possibility of adoption of Big data Triple as a approach to achieve organizational Ambidexterity.

The study adopted the descriptive analytical approach to collect and analyze the data collected by the questionnaire tool developed on the Likert scale After  a comprehensive review of the literature related to the two basic study dimensions, the data has been subjected to many statistical treatments in accordance with research hypotheses By using the SPSS program .The research has reached many conclusions, the most important of which are: The existence of relationship between the Big data in its three dimensions and organizational Ambidexterity, reflecting a state of  compatibility between the two variables, indicates that the potential for the adoption of the Big Data trilogy as  approach to Ambidexterity In the field, the research has made a number of recommendations, including that Ambidexterity is one of the best treatments adopted in the face of challenges and environmental changes that maintain the organization's continuity in the environment by expanding its current activities, entering into new activities and for the purpose of achieving them requires Provide the necessary data, which must be of a specific size and diversity, as well as provide it with the required speed.