The impact of the integrative role of the Business Intelligence system and Knowledge Conversion Processes in Building a learning organization A field research in Korek telecom company in Baghdad city

Abstract

Purpose:  The research aims to explore the impact Business Intelligence System (BIS) and Knowledge Conversion Processes (KCP) in the Building Learning Organization (LO) in KOREK Telecom Company in Baghdad city.

Design/methodology/approach: in order to achieve the objectives of the research has been the development of a questionnaire prepared for this purpose and then has tested the search in the telecommunications sector, representatives of one of the telecommunications companies in Baghdad city, has therefore chosen KOREK Telecom company as a sample for research, and the choice was based on the best standard international companies to serve mobile communications in terms of leadership and services quality in the telecommunications market, on the basis of the scheme the default search, which takes into account the nature and dimensions of the relations between the BIS variables represented by (data sources, data integration technology, data storage technology (data warehouse), data analysis technology, and data display presenting technology) and knowledge management, represented by KCP which includes (socialization, externalization, combination, and internalization) in Building a learning organization which includes (leadership, learning, strategy, and change) in telecommunications companies in Baghdad city, and guided by this scheme sought research to four hypotheses president concerning relations link and relationships influence between research variables tested in order to answer questions on the problem of search and access to the objectives set, so it has been tested using some statistical methods, namely: (mean, standard deviation, percentages, Kolmogorov-Smirnov test, Multicollinearity,  Bivariate Pearson Correlation, multiple regression analysis, and path analysis). In the field side it has lost the use of a sample consisting of (37) individuals to answer paragraphs of resolution.

Findings:  The results showed that socialization, combination, and internalization have a significant impact in building LO, has been Socialization the element of most influential and with the greatest impact in LO, and although it was found that externalization does not have a statistical impact in LO. While it appeared that the data analysis technology is the greatest impact in the building LO, while found to data sources variable that a significant effect of weak statistical standpoint in the building LO. It turns out that the KCP important role in increasing the impact of BIS to building LO, and this guide on the availability of BIS in Korek Telecom company While it affects the strengthening of the trend towards the achievement of LO.

Practical Implications: The current research provides guidance to the leaders of the telecommunications sector in addressing the challenge of knowing the level of application of BIS and the level of KCP, in the building of LO in the framework of the integration of BIS and KCP.

Originality/ Value: The current research is one of the few research that has examined the relationship between BIS and KCP and LO, at a time of extensive research touched upon knowledge management processes (KMP) and LO. or BIS and KM