Management with shared vision and its implications for creative marketing A survey of a sample of employees of the General Company for Electrical Industries
DOI:
https://doi.org/10.33095/jeas.v25i114.1726Keywords:
shared vision management, creative marketing, effective communication, belief in belief, effective control, fluency and flexibility, originalityAbstract
The main reason for choosing the topic is that it is one of the modern
management methods that aim at the success of the organization or the
researched company. The research problem was represented in the role of the
management with the common vision in promoting the creative marketing of the
researched company. The organization, as a modern management approach
contributes to change, renew and develop the reality of the researched
organization (the General Company for Electrical Industries) through the
survey of a sample of employees in the researched company, which number (30)
out of (50) individuals, the hypothesis was The main research is: There is a
correlation between the management requirements with the common vision and
the elements of creative marketing in the General Company for Electrical
Industries
The questionnaire was used as the main tool for collecting data and
information in the marketing department of the company. The sample was
represented by senior management, including the heads of the departments of
the researched company and analyzed their answers using the SPSS statistical
program in data entry and analysis. The most prominent of them: There is a
possibility to apply the management approach to the shared vision in the
company researched according to dimensions (effective communication, vision
belief, effective control) and variable dimensions (creative marketing) m
Represented by (fluency, flexibility, originality) through the results of the
average sample answers on the main and sub-research variables, and the
dimensions of management affect the shared vision in the elements of creative
marketing and employees realize that drawing a set of strategic plans in the
departments of the company is a priority of administrative work and a
prerequisite One of the requirements of management with a shared vision. The
research recommends working to remove all obstacles that weaken the
possibility of applying management with the common vision by spreading its
culture and make it in line with the reality of the company, and the
establishment of appropriate mechanisms to reward outstanding employees with
fairness, and the need for senior management to support any new ideas
submitted by employees to encourage them towards creativity and innovation
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